The Dos-Equis’ faux spokesman, Most Interesting Man in the World, has developed quite a cult following. He has his own web-site and is quoted all over the internet.
“If he were to pat you on the back, you could put it on your resume”
“He is the life of parties… he has never attended.”
I was recently running a race and one of the fans cheering on the side of the road had with him a life-size cut-out of the Most Interesting Man In The World, and several people near me screamed, “Stay thirsty my friends” as we ran by.
His now famous sales pitch is, “I don’t always drink beer, but when I do – I drink Dos-Equis.”
Hopefully, a doctor of any kind would make saving people’s lives, or at least improving them, their purpose. Not their job – but their life’s work and their mission-focused reason for being. This should especially apply to chiropractors. Because of the colossal lack of understanding about what health really is and how to achieve it, chiropractors stand at a crossroads as to whether or not life will be a glorious journey or a long road of mental and physical pain and suffering.
I was recently on a large family camping trip. Between us and a triathlon group of friends we met there, we took up a half dozen camp sites and just had a massive three day party. Because everyone brought their own camping gear and recreational equipment, we ended up doing virtually every outdoor activity known to mankind.
At 10pm on the last night of the trip, I was on my way back to our camp site when I distinctly heard a child having a full blown asthma attack. I could hear who I assumed was the child’s mom completely freaking out so I stopped to hear more. The father began screaming profanely at the top of his lungs at the mom for forgetting the child’s inhaler and medication. She yelled back that they needed to rush to the hospital and he responded that they were a 100 miles from nowhere and could never get anywhere in time.
I walked into their camp site and said, “I can help.” Between the fact that I was in sweat pants, was dirty, had 3 days beard growth, and that it was late at night – the father looked like he was going to punch me. (Enough so that I was prepared to defend myself) I said, “I’m a chiropractor. I can adjust him – and he’ll breathe better.”
The father said, “No way!” (And again, looked like he might strike) The mother said, “What do you mean no – we have no other choice.”
The mom’s response was all that I needed. Ready to get punched, I grabbed the kid. I had already been looking at his posture and it looked like his atlas and occiput were so subluxated that his head was going to fall off. While the parents continued to yell at each other I confirmed what I’d seen on his posture, determined the listing, put him supine on a picnic table and made the adjustment. Almost instantly the wheezing and the panic stopped and the boy began to breathe normally.
The point of this story is that, if something is your purpose, it’s not 9 – 5. Even though it’s 10pm, I’m camping and not at my clinic, and having a great time enjoying the outdoors – I’m still very much a chiropractor. I’m always ready to tell the truth about wellness and get someone under care so their life can be transformed.
So, similar to the Dos-Equis guy, “While I might not always be in my clinic, I’m always a chiropractor.” Of course, he’s recommending beer and you’re taking a stand to teach the world about life and health. You deliver care that allows people to experience the time and energy to fulfill their destiny.
If you’re a chiropractor in your heart 24/7 and thirsty to teach the truth about health or deliver an adjustment, then really, you’re the “Most interesting man/woman in the world”!
Stay thirsty my friends…