BJ Palmer was asked if anyone has ever understood the “big idea” and then lost it. His response was, “Then they didn’t get the big idea.” This is really important—not only for our doctors, but for you as you manage your patients. It is frustrating when patients leave or quit care. As a matter of fact, it might be the biggest problem we have in chiropractic. We often just say, “Oh well, they just didn’t get it."
Really? Is this going to be our approach?
When we finally take the responsibility for teaching the chiropractic principle and furthering our patients’ understanding of the truth, our patients’ actions will change. Ultimately, they will decide if they want the principle in their lives, but the part we own is teaching them the principle—every time.
So, do you do that?
Does the process in your office CREATE that? Do your programs, resources and newsletters support this? Or have you let the prisoners run the prison? This is a time to get honest with yourself and really focus on where you need to get better. Where do you need to improve? Where are you letting people slip through the cracks? Where have you dropped the ball? Once you reflect on where you can get better—what holes you need to repair—you can really focus on actually improving long-term. You want to get better? Go to another level? Serve more, and serve better. Getting better does not always mean doing more. It means doing less, but doing it better.
As BJ used to say, ONWARD and UPWARD.